Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
1️⃣ Unifying the navigation of Medicare.gov's eight applications
The eight Medicare.gov applications are each managed by a separate contracting team. As a result, the experience users had on the website matched the organizational structure of the teams creating the Medicare.gov applications. Users would frequently end up with upwards of five Medicare.gov tabs open when trying to complete a task like looking up what their current drug plan covers. The problem we were trying to solve was:
How might we help users easily find what they’re looking for no matter where they are on Medicare.gov?
Use the slideshow to see how we solved the problem.
One critical constraint for our team was that we couldn’t change the underlying information architecture of the applications that make up Medicare.gov. Adding to the challenge, the team that manages the majority of the general information pages of Medicare.gov was making big changes to their information architecture while we were designing the new navigation. To address the constraint and dependency on other teams, our team facilitated regular working sessions with each of the other product teams to maintain alignment and identify gaps.
1️⃣ Unifying the navigation of Medicare.gov's eight applications
The eight Medicare.gov applications are each managed by a separate contracting team. As a result, the experience users had on the website matched the organizational structure of the teams creating the Medicare.gov applications. Users would frequently end up with upwards of five Medicare.gov tabs open when trying to complete a task like looking up what their current drug plan covers. The problem we were trying to solve was:
How might we help users easily find what they’re looking for no matter where they are on Medicare.gov?